The highly anticipated 13th edition of Automechanika Kuala Lumpur has officially begun and is set to make waves in the automotive industry from August 1 to August 3, 2024 at the Kuala Lumpur Convention Centre. Officiated by the Senior Director of Industry Development Division at the Ministry of Investment, Trade and Industry, Faizal Mohd Yusof, this year’s exhibition is perfectly aligned with Malaysia’s national goals as it aims to attract foreign direct investments (FDIs), promote energy-efficient and high-tech vehicles, and strengthen the local supply chain while supporting the New Industrial Master Plan (NIMP) 2030. The event also highlights sustainability, green technologies, and the development of local talent.
Automechanika Kuala Lumpur 2024 will be a hub for global industry players to explore the latest automotive mobility solutions. These include electrification, digitalization, automotive manufacturing and automation, supply chain and logistics, sustainability, and innovative aftermarket products and services. It’s an excellent opportunity for sourcing, networking, knowledge-sharing, training, and forging strategic partnerships to move the industry forward.
This year, 310 exhibitors from 19 countries and regions showcase their products and services, attracting professional visitors from over 45 countries. Participants came from Australia, Cambodia, Canada, France, Indonesia, Italy, Japan, the Philippines, Saudi Arabia, Singapore, the UAE, and Vietnam. The influx of electric vehicle (EV) brands in Malaysia is set to speed up the transformation of the local automotive supply chain, making Malaysia a top choice for FDI from global automakers.
Faizal remarked, “The nation anxiously awaits our homegrown EVs from Perodua and Proton. To achieve our goal of having xEVs—comprising passenger and commercial vehicles as well as EV motorcycles—make up 80% of the total industry volume by 2050, it is crucial that we bring EV to the masses by having affordable EVs in the market.”
“The influx of EV brands into the Malaysian market is a testament to our commitment in shaping a cleaner, greener future. This transition is not only beneficial for our environment but also positions Malaysia as an attractive destination for global automakers and investors,” he added.
One of the event’s highlights will be the Automotive Mobility Solutions Conference & Zone, showcasing the latest trends in electrification, digitalization, AI adoption, automotive manufacturing and automation, logistics and supply chain enhancement, sustainability, and ESG (Environmental, Social, and Governance). Supported by the Malaysian Investment Development Authority (MIDA), the conference will feature over 30 industry leaders, including Bosch Rexroth, Forwardlog, Henkel, Malaysia Automotive Robotics and IoT Institute (MARii), Malaysia Digital Economy Corporation (MDEC), Malaysia Zero Emission Vehicle Association (MyZEVA), Siemens, Selangor Human Resource Development Centre (SHRDC), Swift, Universiti Teknologi Malaysia, Vinfast, Volkswagen, and Volvo Trucks.
Innovation will be a key theme at the exhibition, with MDEC presenting its first-ever pavilion dedicated to Automotive Tech, highlighting cutting-edge automotive technologies and fostering innovation. The Selangor And Federal Territory Engineering And Motor Parts Traders Association (EMPTA) will organize a pavilion showcasing the latest automotive original equipment (OE) and aftermarket products and services. Malaysian Institute of Road Safety Research (MIROS) and CyberSecurity Malaysia will also spotlight advancements in vehicle safety and environmental standards.
To boost talent development and skills enhancement, the exhibition will include a Collision Repair Training Workshop. This workshop, in collaboration with renowned institutions and industry experts, will cover the basics and technical specifications of EV subsystems, diagnostics, repair, and sustainable body and painting practices.
“Malaysia is a destination to watch in terms of how it sets out to transform into a regional powerhouse for new energy vehicles and a pioneer of mobility solutions. Our vastly established network and resources can support this progress and growth. This year’s show marks a significant milestone, shifting from a biennial event to yearly in order to help industry players connect more regularly and keep up-to-date with global trends,” said Fiona Chew, general manager of Messe Frankfurt (HK) Limited, the organizer of Automechanika.
Automechanika Kuala Lumpur 2024 is poised to play a significant role in Malaysia’s automotive industry by attracting FDI, promoting industry growth, supporting sustainability initiatives, and fostering talent development. The Kuala Lumpur Convention Centre will host this landmark event, providing a crucial platform for industry professionals to connect, network, and explore collaborations.
For more information about Automechanika Kuala Lumpur 2024, please visit www.automechanika-kl.com.
About Automechanika Kuala Lumpur
Automechanika Kuala Lumpur is one of Southeast Asia’s premier automotive trade fairs, bringing together key industry players from around the globe to showcase the latest advancements in automotive technology, manufacturing, and services. Held biennially at the Kuala Lumpur Convention Centre, the event features a wide range of exhibits, including energy-efficient vehicles, high-tech automotive innovations, and cutting-edge aftermarket products. Automechanika Kuala Lumpur serves as a vital platform for networking, knowledge exchange, and fostering strategic partnerships, aiming to drive the automotive industry forward and support Malaysia’s national policies for sustainable growth and technological advancement. For more information, visit www.automechanika-kl.com.
About Messe Frankfurt (HK) Ltd.
Messe Frankfurt (HK) Ltd. is a subsidiary of Messe Frankfurt GmbH, one of the world’s leading trade fair organizers. Established in Hong Kong, Messe Frankfurt (HK) Ltd. is dedicated to creating innovative and effective platforms for industries to connect, collaborate, and grow across the Asia-Pacific region. With a portfolio that spans a diverse range of sectors, including automotive, textiles, lighting, and environmental technology, the company is committed to delivering high-quality events that drive business success and industry development. Leveraging its global network and extensive industry expertise, Messe Frankfurt (HK) Ltd. consistently facilitates impactful business opportunities and thought leadership in the dynamic markets it serves. For more information, visit www.messefrankfurt.com.hk.
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