Haier, Global Number 1 major appliance brand open its 32nd Haier Brand Shop with TBC Elektrik Sdn. Bhd. at Subang Perdana. This Haier Brand Shop will showcase the latest range of home appliances. Haier had maintained 16years partnership with TBC Elektrik Sdn. Bhd.
On the global stage, Haier has been acknowledged as the Global No. 1 Major Appliance Brand for 14 consecutive years since 2009. Haier Malaysia has been offering innovative and quality home appliances to the Malaysian market with ‘Inspired Living’ as the brand philosophy. Haier Malaysia was awarded the Superbrands Malaysia award in 2021 and recently received the silver award for the personal, household, and outdoor appliances category in the 2022 Putra Aria Brand Awards.
“Haier Malaysia will strive to provide the best home appliances to Malaysian, and we will invest strategically to strengthen the Haier brand stature in Malaysia,” added Mr. Fan Jing, Managing Director of Haier Malaysia.
Innovative Product Offering
Haier Malaysia provides a diverse array of innovative and high-quality products including refrigerators, freezers, washing machines, residential and commercial air conditioners, televisions, kitchen appliances, and water heaters, aiming to offer consumers the ultimate comfort and convenience.
1. Cooling Series: Refrigerator and Freezer
Haier has been recognized as the No.1 brand in Refrigeration Appliances for 14 consecutive years, according to Euromonitor International Limited. Haier line of refrigerator products is designed to offer both functionality and premium style to suit any lifestyle, including 4-door, side by side, bottom mount freezer, top mount freezer, and single door refrigerators. With Fresh Technology as a key feature, Haier’s refrigerators keep food fresh for longer periods, reducing waste and spoilage.
Haier has also been ranked as Global No.1 brand in freezers for 12 consecutive years by Euromonitor International Limited. Their freezer range includes chest, upright, breastmilk, ice bar, and showcase freezers, with sizes ranging from 90L to 750L to meet diverse consumer needs and preferences.
2. Washing Machine and Dryer
Haier is ranked Global No.1 Brand for Home Laundry Appliances for 13 consecutive years by Euromonitor International Limited. Haier washing machines come in a range of Front Load, Top Load, Dryer, and Semi Auto, with different capacities to suit the needs of various consumers. The Front Load washer and dryer models boast advanced Hygiene Care technology for exceptionally clean clothes and a more hygienic laundry cycle every time. Additionally, the I-Refresh function uses micro-vapor technology to eliminate odours and reduce wrinkles on clothes without using water or detergent.
3. Air Conditioner
Haier has gained popularity among consumers due to their combination of technologically advanced cooling units and affordable pricing strategy. Their focus is on providing professional, smart, and healthy air solutions, which includes a wide range of products for both household and commercial use.
4. Household Air Conditioner
Haier is ranked Global No.1 Brand for Connected Air Conditioner for 6 consecutive years by Euromonitor International Limited. The product is available in 4 different capacity options, which include 1.0HP, 1.5HP, 2.0HP, and 2.5HP. Additionally, it comes equipped with Haier’s patented Smart Clean Technology, which is exclusive to the Inverter Series. This technology enables deep cleaning of the evaporator and can effectively eliminate up to 99.99% of bacteria, ensuring clean and healthy air. Furthermore, Haier has recently introduced its latest UV-C Sterilization Technology, which is capable of killing airborne viruses and bacteria to produce safe and hygienic indoor air.
5. Commercial Air Conditioner
Haier provides an extensive selection of commercial air conditioning solutions, ranging from light commercial systems like cassette, duct, and multi-split to MRV and chillers. These solutions cater to various applications, covering an area of 1 m2 to 1million m2 and are suitable for use in homes, shopping malls, hospitals, hotels, offices, and shop lots. Moreover, Haier’s chiller products were recognized with the esteemed ‘Climate Action Award’ by the Ministry of Health, underscoring the company’s commitment to excellence.
Haier Android TVs offer exceptional picture quality through their H QLED and Wide Colour Gamut technologies, delivering vibrant, sharp and lifelike images. These TVs are available in a range of models and sizes, spanning from 32 to 85 inches, all running on the Android operating system. Featuring a Built-in Google Assistant, users can conveniently control all their smart home devices using just the TV remote, utilizing voice commands.
7. Kitchen Appliances
Haier introduced its line of kitchen appliances in the Malaysian market in 2019, with the goal of enabling consumers to prepare healthy meals and adopt a healthier lifestyle. Their range of products includes kitchen hoods, gas hobs, electric hobs and ovens. Haier’s kitchen hood is equipped with a Fisher and Paykel Direct Drive Inverter Motor that minimizes energy consumption. In addition, their gas hob boasts Anti-Dry technology and a Flame Failure Device feature, providing a dual level of protection to families by preventing dry burning and gas leaks.
8. Water Heaters
Haier’s commitment to offering consumers a safe and dependable shower experience has earned them the distinction of being ranked as the Global No.1 Manufacturer and Seller for 10 consecutive years, according to Euromonitor International Limited. Their water heaters were launched in 2019 and incorporate top-of-the-line technology such as patented Shock Proof Technology, 3D Heating Technology (which isolates the heating element from the water), and Constant Temperature Control (delivering consistent water temperature).
**Post based on Haier Press Release.
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MALAYSIA MOST CREATIVE INTERIOR PHOTOGRAPHER, ALAN LIM
ALAN LIM, Founder of AL Media Group